A Journey through the Sacramento Startup Ecosystem

Are you new to the Sacramento startup scene? The Sacramento startup community is a vibrant, growing ecosystem of startups, events, meetups, incubators, VCs, and support organizations. Join us as we take a guided tour through the Sacramento startup community, exploring the journey typical founders might take. We’ll also hear from several local entrepreneurs as they share their stories of getting connected to the resources and programs available to entrepreneurs in the Sacramento area.

About our Presenter

Dan Casas-Murray

After 11 years of a steady paycheck, good status at his job, yearly pay raises and nice benefits, Dan left the US Army to become cashless, jobless, and just another civilian in Baghdad, Iraq. Within a year there, Dan co-founded a wireless Internet Service Provider, providing internet connections to around 400 people on a military base.

Two years later, the company was providing communication services to multiple Department of Defense contractors and international security firms in the area. At the end of 2014, the company had grossed a little over $3 million in revenues.

In 2012, Dan returned back to the Sacramento area with his wife, Maria after 5 years abroad. They purchased a small frozen yogurt and cupcake shop in Roseville, and worked to establish a customer base there. By the end of 2015, they had grown the business to a total of two brick and mortar locations in the Roseville area.

Dan is the founder at The Lean Innovator, an organization that helps entrepreneurs locate and engage with their target markets, enabling them to build a customer base before launching a startup. He is also an advisor for the Capital Region Small Business Development Center, and helps clients to employ lean innovation methodologies while getting their businesses started.