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An Entrepreneurs Guide to Market Analysis: Leveraging Your Library Resources
October 30, 2020 @ 11:30 am - 12:30 pm
Event Type: Professional Development,Student Activity,Training,Workshop
An Entrepreneurs Guide to Market Analysis: Leveraging Your Library Resource
Join us on October 30th, from 11:30am – 12:30pm to learn how you can leverage University Library resources to guide your market analysis as an early-state entrepreneur.
The Carlsen Center for Innovation & Entrepreneurship is excited to partner with the Sacramento State University Library to bring to you An Entrepreneurs Guide to Marketing Analysis: Leveraging Your Library Resources. A key part of every startup journey is doing market analysis and understanding who your target market is, how big the market is, and the trends that are taking place in the market.
This session will support you as an early-stage entrepreneur in understanding the fundamentals of market research and how it is a critical part of your business planning and success.
The topics that will be covered include:
- What is secondary market research?
- Key open-source data and visualization tools from federal and state agencies such as the US Census Bureau
- Researching industry trade sites
- Offerings available from public libraries
We look forward to you engaging in this one hour workshop and learning key tools to understanding your market and competition.