Loading Events

« All Events

  • This event has passed.

Carlsen Center – Mastering Customer Discovery: Create Products Customers Want

October 25, 2023 @ 12:00 pm - 1:00 pm

Cost: 0.00
Event Type: Anchor University,Presentation,Professional Development,Student Activity,Workshop
Link: https://www.eventbrite.com/e/mastering-customer-discovery-create-products-customers-want-tickets-705462486287

During our Innovation Series, we are excited to bring you an opportunity to learn from Josh David Miller (JDM), the founder of The Right Box and the creator of Traction Thinking, in a two-part workshop series called Mastering Customer Discovery: Create Products Customers Can’t Live Without.

Customer Discovery is a crucial process in the early stages of developing a new product, service, or business. It involves actively engaging with potential customers to gain a deep understanding of their wants, needs, fears, pain points, preferences, and behaviors. The primary goal of customer discovery is to find out if you’re on the right track — to validate or invalidate the assumptions and hypotheses that entrepreneurs and innovators have about their target market.

Getting in front of and talking to potential customers is hard, uncomfortable, and vulnerable. But if you join us for this workshop series, we’ll lessen the burden with tools, tips, techniques, and mindset shifts that you can put into practice that same day.

Session 1:

  • The Customer Discovery process
  • How to understand the hearts and minds of your customers
  • Creating customer personas

Session 2:

  • How to crush customer interviews
  • Knowing when to pivot
  • Creating irresistible offers

About JDM:
Josh David Miller is a startup traction expert who has helped founders launch or scale more than 100 products. He is the founder of The Right Box, a studio that helps venture-backed startups use design thinking to find product-market fit, and the creator of Traction Thinking, a collection of resources for first-time founders looking to go to market sooner and scale faster.


October 25, 2023
12:00 pm - 1:00 pm
Event Categories:


Virtual, via Zoom