2024 Clean Tech Predictions: Hits, Misses, and Surprises

2024 Clean Tech Predictions: Hits, Misses, and Surprises

Our 2024 Predictions Score: 6.5 Out of 11—See How We Fared!

Our bold predictions for 2024 were a little too bold–but we try to be provocative.  Still, we got 5 of 11 right, 3 partially right, and 3 dead wrong.  The biggest surprise was how much investment landed in the region for making captured carbon dioxide into fuels and chemicals.  We were off by a factor of at least 4.  The biggest miss was about rooftop solar costs.  They went up not down. Find out more as we score ourselves below. 

1. Higher PG&E Rates Will Open New Opportunities For Rooftop Solar to Rebound

Somewhat correct.  The boom has mostly been in adding storage systems on new installations and retrofitting existing ones.  But the overall rate of installations of rooftop solar currently are low.  There was a burst of activity as customers able to have the old NEM 2.0 rates grandfathered rushed to get equipment installed.  There were some bright spots. Through California’s 2024 legislative activity, solar customers are indeed gaining new incentives for energy storage solutions. The CPUC’s expansions to community solar and new energy storage initiatives—like the Disadvantaged Community Green Tariff (DAC-GT)—support both new and existing solar users, especially those in underserved areas. This allows low-income households to offset their energy costs while gaining access to solar-generated energy without the need for individual installations.
Additionally, Assembly Bill 1373 enhances the landscape for existing solar customers by promoting large-scale storage options, allowing households with solar systems to store excess daytime energy more effectively. However, none of these reversed the downward trend. 

2.  Texas Will Make New Solar Installations Twice As Fast As California

Correct.  Not only has California slipped behind Texas, it appears that, once the full-year data are published, California will also rank behind Florida.  

Total Solar Installations in MW (Utility-Scale and Customer-Owned)
State 2022 2023 First half 2024
Texas 4,898 11,728 5,459
Florida 2,067 3,220 2,942
California 5,115 6,359 2,292

Source:  Solar Energy Industries Association, Sept. 9, 2024

Texas has also overtaken California in 2024 as the leading state for utility-scale solar energy, adding a significant 3,293 MW of new solar capacity by mid-year. Texas now leads the U.S. with 21,932 MW of utility-scale solar, capturing about 20% of the country’s total solar capacity. This shift aligns with previous predictions that Texas would rapidly expand in this area, as large-scale installations in California face limitations, particularly due to curtailments during times of peak solar generation.  California remains focused on integrating more storage to handle excess generation, which could help it regain momentum in utility-scale solar growth down the line

3. The Installed Costs of Residential Solar Will Decline Once Again

Wrong.  It went up instead.  The cost of residential solar has jumped to the highest it’s been in 8 years, sitting at $5.18, just a cent below the $5.19 of 2016. California’s shifting policies, particularly with the NEM 3.0 adjustment, have dampened demand, contributing to higher prices as solar installers navigate regulatory changes and costlier installation logistics. More than 22,000 solar jobs have been lost since NEM 3.0 was introduced, which is 22% of all solar jobs in California.

4. Nationwide There Will Be Over $250 Million in Investment in Carbon Dioxide Utilization Projects, Creating Significant Amounts of Renewable Fuels And Chemicals

Correct.  There has been a notable increase in funding for carbon dioxide utilization projects in the U.S. aimed at transforming CO₂ emissions into renewable fuels and chemicals, driven by both public and private sector interest. The Department of Energy’s Office of Clean Energy Demonstrations (OCED) recently announced a substantial $1.3 billion funding initiative to support transformational projects that aim to reduce emissions significantly. This funding alone is far above our expectations, but there are smaller-scale opportunities worth highlighting. For example, the DOE has earmarked $41 million for projects specifically focused on renewable-to-liquids (RtL) technology, which leverages renewable energy, water, and CO₂ to produce liquid fuels. This approach aligns with similar efforts made by companies like Infinium, a Sacramento-headquartered venture that is focused on producing sustainable aviation fuel (SAF) from captured CO₂. SAF is particularly advantageous for decarbonizing the aviation industry, which has limited alternatives to conventional fuels.
The National Academies have also highlighted the potential for CO₂ to serve as a raw material for sustainable chemical manufacturing, emphasizing the need to address research gaps in efficiency and scalability for these technologies to become commercially viable.

5.  Two More High-Power EV Charging Stations Will Begin To Be Built in The Region With Capacities Over 10 MW

Half-right.  The Sacramento County WattEV Innovative Freight Terminal (SWIFT), located near I-5 and south of the Sacramento International Airport had already been announced.  Voltera this year announced plans to develop two new charging locations in California, specifically designed to meet the needs of zero-emission vehicle fleets. One of those is in West Sacramento.  While other sites are under development, nothing more was announced in 2024.  So, one out of two.  Not too bad.

6.  New Investments in Clean Tech Companies in The Region Will Top $150 Million

Correct, but underestimated.  We undershot this one, thanks to one of Sacramento’s most successful new companies, Infinium. In 2024, the Greater Sacramento Valley has indeed seen clean tech investments continue to surge, with aggregate funding now estimated at well over $1.5 billion, driven by a combination of substantial private and public sector support. A significant portion of the region’s investment momentum comes from Infinium’s $1.1 billion funding deal with Brookfield Asset Management. This investment is intended to accelerate Infinium’s development of eFuels, synthetic fuels produced from captured waste carbon, and clean hydrogen, which is critical for supporting California’s clean fuel transition goals.

In addition, SMUD received a $10 million state grant to support a long-duration battery storage project in partnership with ESS Tech, Inc. And CalSEED awarded $150,000 grants to seven companies in the Sacramento Valley, including three in Davis, aimed at advancing clean energy innovations. 

7.  A Third Long-Duration Energy Storage Project Will Be Launched in Northern California

Bingo.  Hydrostor is developing the Willow Rock Energy Storage Center in Kern County, a 500 MW Advanced Compressed Air Energy Storage (A-CAES) facility. Set to provide 4,000 MWh of storage, this facility is designed for eight hours of energy output, making it ideal for grid support during periods of low renewable generation. Hydrostor’s system utilizes underground caverns to store compressed air, which is then released to generate electricity, offering a reliable alternative to traditional battery storage.

8.  The Value Of an Offset Ton of Carbon Dioxide in California Markets Will Increase Slowly

Half-right.  The price of carbon allowances in the cap and trade program has increased modestly, while in the Low Carbon Fuel Standard credits market, the price has been declining. However, in both markets there has been volatility, more so in the LCFS case.  

Annual Average $/ton CO2
Year Cap-and-Trade Allowances LCFS Credit Prices
2024 $35.23 $62
2023 $33.03 $75
2022 $28.45 $125

9.  It Will Be The Year of the USED Electric Car

Correct!  But…In 2024, the used electric vehicle (EV) market experienced significant growth, driven by the increasing turnover of fleet vehicles and a cumulative total of over 4.7 million plug-in hybrid and fully electric cars sold in the U.S. This surge has made pre-owned EVs more accessible to a broader range of consumers.  The influx of used EVs has led to a notable decrease in prices, making them more attractive to budget-conscious buyers. For instance, the average price of a used EV in August 2024 was $26,839, which is 11.4% less than comparable gas-powered cars and 9.8% less than hybrids. This price drop is attributed to an oversupply of new cars, a slowdown in EV sales, and pricing incentives on aging inventory.

Despite the growing appeal of used EVs, maintenance and repair remain significant challenges. The specialized nature of EV components requires technicians with specific training and expertise. However, there is a limited availability of such technicians, leading to potential difficulties in servicing these vehicles.

10.  Commitments to the First Small (less than 20 MW) Offshore Wind Deployments Will Be Made for a Site Off the North Coast

Didn’t happen.  RWE from Germany is the big player in the North Coast, planning to install 1600 MW of wind turbines on huge floating platforms 20 miles offshore for its Canopy Project, but not until the middle of the next decade.  We still believe something smaller will go faster, but with the antipathy toward offshore wind in the new Administration, that may be true only if it were in State waters. 

11. The EV Premium Will Disappear

Wrong.  The anticipated decline in electric vehicle (EV) prices has not continued in 2024. Instead, the gap between EV prices and the overall new car market has widened compared to recent years. In 2024, the average price paid for a new EV is 16% higher than the average for all new vehicles. This marks a reversal from 2023, when EV prices were closer to parity, averaging only 8% more than the overall market. In 2022, EV prices were around 15% higher than the average ICE car.  One part of the reason for the trend is that despite the introduction of affordable EVs, most new introductions to the space have been very expensive, fully-loaded models which is dramatically raising the “average price paid” for an EV.  At the same time, BYD has introduced a small car with a modest range that sells for $13,000 in mainland China.

Key Takeaways

  • Carbon Utilization Projects: Surpassed funding expectations and proved a bright spot in cleantech innovation.
  • Solar Trends: Storage retrofits and community programs are gaining traction but haven’t reversed the rooftop solar decline.
  • EV Market: Used EV sales are booming, but affordability challenges persist in the new car market.

2024 taught us that even in a volatile industry, cleantech resilience and innovation continue to push boundaries. Stay tuned for our 2025 predictions—what surprises will the future hold?

Electric Vehicles: The Future of Transportation and Grid Stability

Electric Vehicles: The Future of Transportation and Grid Stability

Electric Vehicle (EV) sales are on the rise again, while traditional vehicle sales are declining. The pessimistic prognosticators who said EV sales are declining are changing their tune once more. Initially, the argument was that “people don’t want them,” and now it’s shifted to “the grid cannot handle it.” However, several technologies are being deployed, and many more are on the horizon, to address the integration of EVs with the grid. In fact, the future grid may rely on EVs to balance load and access more renewable energy sources.

When EVs were first introduced, they faced criticism for being too slow and lacking range. Pundits claimed that no one wanted to buy an EV. Then Tesla revolutionized the market with the Model S, which boasted over 200 miles of range and impressive speed. Since then, Tesla has dominated EV sales, showing significant growth every year until recently. With Tesla’s year-over-year sales decline, critics resurfaced, pointing to Tesla as evidence that EVs don’t work. However, the numbers tell a different story: EV sales are up 11%, while total vehicle sales remain flat. Ford, GM, Hyundai, and others have seen significant growth in their EV sales, and for the first time since the Model S debuted, Tesla’s market share in the US has dropped below 50%. The EV divisions of these companies are not yet profitable, but this is due to capital costs and investments in new production lines. Tesla made similar investments, and those have clearly paid off.

California has not yet released its 2024 Q2 Zero Emission Vehicle (ZEV) sales, but if the trend continues, EVs will see increased market share. Now, detractors warn that the grid cannot handle the influx of EVs. While it’s true that the grid would be strained if everyone suddenly bought an EV and plugged it in simultaneously, this scenario is unrealistic. Even in California, where nearly one in four new vehicles is a ZEV, EVs only make up 3.8% of the total vehicle population. Even if 100% of new vehicles were BEVs, it would take about eight years to reach 50% of the vehicle population. During these eight years, significant advancements and adaptations will occur. This transition isn’t happening overnight, but charging is. BEV charging can occur at flexible times, such as at night when demand is low.

EVs don’t need to be constantly charging. Utilities are already offering Time of Use (TOU) rates specifically for BEVs to encourage charging during times that benefit the grid. Additional grid-edge technologies like smart controls, meters, and bi-directional charging could mean that EVs are essential for the future grid to utilize renewable energy efficiently.

Integrating EVs into the grid can actually enhance its stability through Vehicle-to-Grid (V2G) charging. V2G technology allows EVs to not only draw power from the grid but also supply power back to it. This bi-directional charging capability can help balance the load on the grid, especially during peak demand times.

Several vehicle-grid integration pilots are happening around the world, showcasing the potential of V2G to stabilize the grid. These projects are demonstrating that far from being a burden, EVs can be a vital component in a more resilient and renewable energy-based grid.

As EV sales continue to rise and the technology surrounding their integration with the grid advances, it’s clear that EVs are not just the future of transportation but also a crucial element in the future of a stable, renewable energy-powered grid.

Thomas Hall

ABOUT THE AUTHOR

Thomas is the Executive Director of CleanStart. Thomas has a strong background in supporting small businesses, leadership, financial management and is proficient in working with nonprofits. He has a BS in Finance and a BA in Economics from California State University, Chico. Thomas has a passion for sustainability and a commitment to supporting non-profits in the region.

Sponsors

SMUD
ChicoSTART
RiverCity Bank

California Mobility Center, Revrnt, HumanBulb, Witanlaw, Eco-Alpha, Momentum

Yo Quiero Charging Ahora

Yo Quiero Charging Ahora

One of the biggest questions facing the EV transition is how to find convenient charging. The CEC has highlighted how much we need, the practical question is “Where?” Will we charge at home? What about multi-unit dwellings? How about at work? How about charging at Taco Bell? ChargeNet, a California startup, just raised $6.2 million to put solar-powered charging stations at Taco Bells. The first one in San Francisco.

This is an exciting development of shared charging as a convenience service, being able to charge while you are getting other things done. Early on, I have advocated that existing businesses should see charging as an opportunity. I switched my shopping from Safeway to Raley’s based on the availability of EVgo’s fast charging. Charging at retail businesses mitigates the problem of “hogging” the charger at work or at an apartment building.  People naturally come and go while shopping. Most don’t linger long.

Common attacks on the availability of charging focus on its incompatibility with consumer habits and the adding the time needed to get a charge. We have written about the new technologies to cut the time needed to get a charge. These are expensive. But if you in effect spend no incremental time if you get a charge while you are doing other shopping, that avoids the issue. If businesses like Taco Bell and Raley’s see this as an opportunity to attract customers, then we will be able to charge at so many places availability is not an issue. It costs businesses something to do this, but maybe it’s more like a marketing expense.  

In an interview with Will Barrett of ClipperCreek, he clearly summarized the value of on-site charging. “It is the cost of buying a cup of coffee… would you buy a cup of coffee to get a customer?” I assume the answer is yes, and in this case, would you buy them a Cheesy Gordita Crunch?

Thomas Hall

ABOUT THE AUTHOR

Thomas is the Executive Director of CleanStart. Thomas has a strong background in supporting small businesses, leadership, financial management and is proficient in working with nonprofits. He has a BS in Finance and a BA in Economics from California State University, Chico. Thomas has a passion for sustainability and a commitment to supporting non-profits in the region.

Sponsors

SMUD
ChicoSTART
RiverCity Bank

California Mobility Center, Revrnt, HumanBulb, Witanlaw, Eco-Alpha, Momentum

Wireless EV Charging Advances a Step

Wireless EV Charging Advances a Step

I have no answers, but lots of questions on this one: Will wireless charging of EVs overtake plug-in charging? Clearly plug-in chargers are now dominant. But wireless “pad” chargers, like those now being sold for cellphones, are so much easier to use. There is a difference in efficiency of power transfer, but clever people will narrow that.

What was lacking was any commercial installations where from which one could get some hard data. Until now. A recent article shows that e-taxis in Oslo are recharging as they wait in line for riders at various points in the city. The chargers are made by Momentum Dynamics in the US. Taxis must have a special charge plate to use the induction coupling to power up. For taxis, the big advantage is that they are not stuck at a plug getting a top-up and missing out on fares, but are in the moving line of waiting taxis that they would be in anyway.

The charge rate is 75 kWh per hour—pretty fast. So ten minutes crawling forward in line could give a taxi a 12.5 kWh boost, or enough for about 35 miles of range. Could this work for regular drivers? Probably need a way to boot people off, like the metering lights on freeway on-ramps or places where people naturally stay only a short time like drive-up fast food or coffee shops. Or maybe they would be OK in parking lots at malls and workplaces. It will be interesting to see how this pioneer installations work out.

Thomas Hall

ABOUT THE AUTHOR

Gary Simon is the Chair of CleanStarts Board. A seasoned energy executive and entrepreneur with 45 years of experience in business, government, and non-profits.