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Carlsen Center & General Assembly present Design Strategy and the Customer Journey
June 23 @ 12:00 pm - 1:30 pm
Event Type: Presentation,Professional Development,Student Activity,Workshop
When thinking about product and service innovations within a customer driven experience or relationship, what is the process design researchers go through to identify key decision making moments, pain points, and innovation framework from which to ideate on possible solutions?
During this webinar, customer experience design research and innovation expert Matt Franks will walk you through the steps he goes through as a CX designer and design strategist, sharing real-life examples from case studies, and talking about best practices.
Matt will host a Q&A at the end of the session to dig deeper on key elements the audience wants to workshop.
Matt is the CEO, and a Partner, at Modernist Studio. His work focus includes social system design, mobile systems for both handsets and tablets, entertainment experiences for TV, web, and video, and strategic design thinking for large-scale system design and product rollout. He's been awarded patents and a silver IDEA award for Target’s ClearRX bottle.