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Carlsen Center Workshop – Understand Your Customers: Learn to Apply Jobs to be Done (JTBD)
September 20, 2023 @ 11:00 am - 12:00 pm
Cost: 0.00
Event Type: Anchor University,Presentation,Professional Development,Workshop
Link: https://www.eventbrite.com/e/understand-your-customers-learn-to-apply-jobs-to-be-done-jtbd-tickets-640206604187
Join us for a workshop to learn how to understand your customers by applying the Jobs to Be Done Theory!
As part of our Summer Startup Series, we are excited to offer this workshop with Tony Ulwick, author of Jobs to Be Done as well as Founder and CEO of Strategyn. During this workshop you will learn how to apply the Jobs to Be Done theory framework to better understand your customer's needs.
Jobs to Be Done: (Described on Strategyn Website)
Jobs-to-be-Done is best defined as a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable.
About Tony Ulwick:
Tony is the author of the original "Jobs-to-be-Done" book, What Customers Want (2005, McGraw Hill), and articles published in Harvard Business Review and MIT Sloan Management Review. His work is cited in hundreds of publications. Tony's counterintuitive views as an innovation thought leader have changed the way academics and executives alike think about growth, strategy, and innovation.