California utilizes incentive programs to reduce carbon emissions, creating costs for polluting entities and generating revenue for those adopting cleaner technologies. One of the most recognized State policies is California Assembly Bill (AB) 32 and the Governor’s Executive Order S-01-07. These led to the Air Resources Board (ARB) creating the Low Carbon Fuel Standard (LCFS) and a market to trade them on. Sacramento-based e-Mission Control helps small and medium-sized businesses take advantage of the LCFS by navigating and administering the regulatory hurdles associated with fleet electrification. Led by CEO Todd Trauman, e-Mission Control has seen significant growth helping companies turn the LCFS into a revenue opportunity. 

The LCFS aims to reduce emissions in the transportation sector by limiting the carbon intensity of fuels used reducing the state’s greenhouse gas emissions. The ARB also created a market to trade them on, ultimately creating economic incentives to accelerate change. In the LCFS market, low carbon intensive fuel producers can register to produce LCFS credits for the amount of fuel dispensed. High carbon intensive fuel producers or distributors must offset emissions by purchasing these LCFS credits to offset deficits they create unde the same program. 

If that sounds confusing for companies whose expertise is not dealing with government programs or calculating their carbon emission offsets, e-Mission Control is here. They have built a software platform to help companies learn how to track and manage their fleet, earn revenue from LCFS credits, and reduce emissions without additional administration headaches. They have expertise on the LCFS, fleet technology, and impact on companies. They represent hundreds of facilities across the state utilizing their My-eMC platform.

Their success has enabled them to close a fundraising round rapidly and move to continue expansion and develop additional value-adds for fleets. As we have highlighted before, and our recent CleanStart Perspectives with Sabya Das highlights, raising significant funds relies on having validation and a plan. Trauman highlights investors understood how customers valued their work and recognized their growth path. This didn’t happen overnight. e-Mission Control’s parent company is Momentum with decades of experience with the CEC, ARB, and many other  entrepreneurial and innovation support institutions in the state. The connections they’ve built enabled them to build a better product and show customers, investors, partners, and agencies they were listening and responding to build a sustainable business.

Check out E-Mission Control's impact:

What has their success been? Over 43 thousand megatons of CO2 offset and tens of thousands of pieces of zero-emission equipment deployed and tracked for small and medium-sized companies across the state. They’re truly delivering value companies want and supporting the principles and intent of AB 32.

Reducing emissions is not a straightforward task. Market incentives leveraged by the Low Carbon Fuel Standard, and startups like e-Mission Control are allowing for new access to revenue, upgrading of fleets, and streamlined compliance with state regulations, so that businesses can continue focusing on their business.

Thomas Hall


Thomas is the Executive Director of CleanStart. Thomas has a strong background in supporting small businesses, leadership, financial management and is proficient in working with nonprofits. He has a BS in Finance and a BA in Economics from California State University, Chico. Thomas has a passion for sustainability and a commitment to supporting non-profits in the region.

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